Home Ventilation system World is beautiful, says Airbus as airline industry sets green goals

World is beautiful, says Airbus as airline industry sets green goals


TOULOUSE, France, Sept.22 (Reuters) – Airbus (AIR.PA) on Wednesday led a chorus of pledges from aviation executives to cut emissions under a new eco-friendly slogan, but was forced to defend its aircraft sales business under criticism from activists urging the industry to tame its growth.

The European company, which last year announced plans to develop a hydrogen-powered aircraft from 2035, said aviation could only achieve net zero carbon emissions in 2050 if airports, airlines and air traffic systems were also adopting a radical change.

“Achieving net zero will be the result of a truly unprecedented act of cooperation,” Executive Vice President Julie Kitcher said at the “Airbus Summit”, which was attended by policymakers and airlines, including easyJet (EZJ .L) and Lufthansa (LHAG.DE).

Alternative fuels, lightweight materials and a long-awaited overhaul of air traffic systems are needed, Airbus said. But delegates were warned that the transition could also force tariffs.

Days before the German elections which could reshape European green policy, Airbus road-tested a new slogan designed to link its own brand and a pressurized aviation industry with sustainability: “The world is a beautiful place”.

Replacing the previous slogan “We fly it”, the rebranding could be controversial with green groups. It nevertheless reflects a shift in the priorities of industry boards – from winning the race to develop iconic machines, to overcoming the climate concerns of politicians and investors.

Speakers at the fancy event at the aircraft manufacturer’s headquarters in Toulouse received “key messages”, although Airbus for the first time provided a platform for industry critics.

Transport & Environment, which advocates tighter controls on aviation, accused the industry of undermining regulations while appearing to support environmental goals.

He challenged Airbus to stop selling new short-haul jets in Europe from 2035, when he says he will have the hydrogen model for around 100 passengers.

“If we can’t impose the solution, we should at least start to phase out the problem,” said Aviation Director Andrew Murphy.

Airbus chief executive Guillaume Faury defended the sale of new jets, saying it was the best way to quickly cut emissions, pending solutions including hydrogen for small jets.

“We don’t need to stop selling new planes; on the contrary, we need to speed up the replacement of old planes (…) given the speed at which we are reducing fuel consumption,” he said. he declares.

Only 10% of aircraft in service already use the cleanest technology available today, Airbus said.


Industry leaders at the two-day event, in person and on the web, agreed on the need for significant public and private investment and a “level playing field” in the race to reduce costs. carbon emissions, for which airliners account for 2 to 3%.

Observers said the event brought together a rare unit in an industry struggling to get rid of the carbon label and meet opposition from activists and some policymakers, especially in Europe.

Yet, cracks have emerged over how quickly to switch to low-emission biobased fuels, which cost three times as much as kerosene.

EasyJet chief executive Johan Lundgren – locked in a battle with traditional carriers over who should bear the brunt of a new European Union mandate to use more sustainable aviation fuel (SAF) – the dismissed as a meaningful long-term solution.

But the chief executive of Heathrow in London has urged airlines to revive the use of fuel, which manufacturers say will be the main option for long-haul flights for decades.

“If we don’t reach net zero by 2050, we won’t have a business. The faster we increase SAF, the faster we can decarbonize aviation,” said John Holland-Kaye.

In the audience, some of the financiers who have tens of billions of dollars in aviation’s ability to overcome environmental pressure and meet huge technical challenges.

“Some of these may be aimed at the public, but there is a real authenticity of Airbus. They have to start somewhere,” said Peter Barrett, managing director of SMBC Aviation Capital.

“It can’t be a solution. It’s something Airbus, Boeing (BN) and engine manufacturers should work on together. It’s a collective challenge as important as the COVID vaccine.”

Reporting by Tim Hepher; Editing by Pravin Char

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